India Now - page 14

MNC WATCH
3M
12
APRIL-MAY 2015
|
Diversifying Growth
3M India works through five segments
— consumer, healthcare, electronics
and energy markets, industrial and
safety and graphics. The consumer
category is meant to supply an array of
innovative products that keep homes
cleaner, offices organised and buildings
well-maintained. A few of its products
like Scotch ® , Post-it ® , Scotch-Brite ® ,
and Scotchgard™, are among the
world’s best known consumer brands;
and products under the Post-it ®
brand—notes, flags and easel pads are
among the most sought after office
products worldwide.
While the electronics and energy
division works to provide reliable
sources of power, high-performance
electronic devices, and speedy and
dependable telecommunications
networks, the healthcare segment sup-
plies innovative and reliable products
that help healthcare professionals
improve the quality of care. The com-
pany boasts of being a global leader in
medical and oral care products, and
drug delivery and health information
systems. The industrial wing makes
thousands of innovative products
including tapes, abrasives, adhesives,
specialty materials and filtration sys-
tems for several diverse markets. The
safety and graphics unit endeavours
to increase the safety, security and
productivity of people, facilities and
systems around the world.
3M India made its first foray into
the retail space in India with the
launch of the 3M Car Care Centre ini-
tiative in 2010. It is the first company
to have introduced organised car
care services in the country, gaining
recognition from OEMs like Toyota,
Honda, GM, Tata, Volkswagen, Ford,
Mahindra, Renault, Maruti Suzuki,
Hyundai etc. The company has pro-
vided the facility of a WiFi enabled
air-conditioned customer lounge to
facilitate customers to watch their
cars being serviced in a comfortable
ambience. The store is also equipped
with tablet PCs on which a customer
can see every aspect of the treatment
before he opts for a service. As the
TCO concept gains momentum in
India, 3M is witnessing growing
demand for products and solutions to
bring down the overall cost of manu-
facturing. With significant growth in
its customer base in this segment,
3M India aspires to become the most
preferred solutions provider to its
customers. The company, in 2011,
planned to increase revenues to US$ 1
billion by 2015, riding on the support
of its ever-demanding products. Its
revenue for the financial year ended
March 31, 2011 was
`
1,202 crore.
Focus on Innovation
The innovation centres of 3M India at
Bangalore and Gurgaon are aimed at
boosting local product development
and making life easier for the people
of India. Today, the company’s innova-
tions range from products that improve
manufacturing efficiency and impact
improved healthcare delivery to safety
markers that help increase road vis-
ibility, everyday kitchen and home care
aids and car care products. The com-
pany, in 2011, was ranked fourth in the
prestigious Indian Council of Market
Research (ICMR) list of
Most Innovative
Brands
in India.
Among several innovations of 3M
India are its recently launched anti-
glare screens for laptops and desktop
monitors. Compatible with most of the
touchscreen laptops, all-in-one comput-
ers and desktop monitors, it allows the
user to operate computers in adverse
lighting conditions without putting
pressure on the human eye. Its other
feature includes durable scratch resis-
tant coating, thus protecting against
scratches and damage to the display.
Over the years, the company with
never-ending innovation has expanded
its product portfolio growing its market
base in India and now with the recent
tie up with Amazon, it is ready to tap
the vast base of small and medium
enterprises with its targeted and vision-
ary approach.
3M’S JOURNEY
t
'PVOEFE JO .JOOFTPUB 64" UP
NJOF B NJOFSBM EFQPTJU GPS HSJOEJOH XIFFM
BCSBTJWFT
t
.JOOFTPUB .JOJOH BOE .BOVGBDUVS
JOH $P NPWFE UP OFBSCZ %VMVUI UP GPDVT PO
TBOEQBQFS QSPEVDUT
t/FX JOWFTUPST
XFSF BUUSBDUFE XIP
NPWFE UIF DPNQBOZ UP 4U 1BVM
t&BSMZ T
5IF XPSMEhT ýSTU XBUFSQSPPG
TBOEQBQFS XIJDI SFEVDFE BJSCPSOF EVTUT
EVSJOH BVUPNPUJWF NBOVGBDUVSJOH XBT
EFWFMPQFE
t
*OOPWBUJPO PG NBTLJOH UBQF‰BO
JOOPWBUJWF TUFQ UPXBSET EJWFSTJýDB
UJPO BOE UIF ýSTU PG NBOZ 4DPUDI CSBOE
QSFTTVSF TFOTJUJWF UBQFT
t T
1SPEVDFE 4DPUDIMJUF™ 3FþFDUJWF
4IFFUJOH GPS IJHIXBZ NBSLJOHT NBHOFUJD
TPVOE SFDPSEJOH UBQF ýMBNFOU BEIFTJWF
UBQF
t T
*OUSPEVDFE UIF 5IFSNP 'BY™
DPQZJOH QSPDFTT 4DPUDIHBSE™ 'BCSJD
1SPUFDUPS WJEFP UBQF 4DPUDI #SJUF¥
$MFBOJOH 1BET BOE TFWFSBM OFX FMFDUSP
NFDIBOJDBM QSPEVDUT
t T
%SZ TJMWFS NJDSPýMN XBT JOUSP
EVDFE BMPOH XJUI QIPUPHSBQIJD QSPEVDUT
DBSCPOMFTT QBQFST BOE B SBQJEMZ HSPXJOH
IFBMUIDBSF CVTJOFTT PG NFEJDBM BOE EFOUBM
QSPEVDUT
t T
&OUFSFE JOUP PUIFS NBSLFUT MJLF
QIBSNBDFVUJDBMT SBEJPMPHZ BOE FOFSHZ
DPOUSPM
t
*OUSPEVDFE 1PTU JU¥ /PUFT
t T
(MPCBM TBMFT SFBDIFE UIF 64
CJMMJPO NBSL
t
4BMFT UPQQFE 64 CJMMJPO GPS UIF
ýSTU UJNF XJUI JOOPWBUJWF OFX QSPEVDUT
DPOUSJCVUJOH TJHOJýDBOUMZ UP HSPXUI
1...,4,5,6,7,8,9,10,11,12,13 15,16,17,18,19,20,21,22,23,24,...62
Powered by FlippingBook