India Now - page 28

26
APRIL-MAY 2015
|
E - COMME RCE
T E A B O X
Teabox is not any conventional startup story. It is revolutionis-
ing, democratising and making accessible the Indian tea in-
dustry and its aromatic treasures to a worldwide consumer
base—all on the internet. The t-commerce retailer has inves-
tors gung-ho and consumers hooked as they reach out for their
morning cuppa fresh from Indian tea gardens.
BY SANGITA THAKUR VARMA
Out of the
Box & How!
F
or a young company (it was
founded in 2012), the inter-
national fan following that it
has gathered is remarkable.
What’s even more astound-
ing is that the entire storm brewing
is in a tea cup, or a Teabox to be more
accurate, and is being generated by a
rather young man helming this innova-
tive enterprise. Kaushal Dugar, Founder
and CEO, Teabox, is not your average
entrepreneur content with starting a
business and keeping it going. The Sin-
gapore Management University (SMU)
alumnus always displayed a visionary
streak—at age six he had his first brush
with enterprise launching a paid lend-
ing library; at SMU, he went on to lead
the largest entrepreneurship society as
its Founding President; and in 2010, he
floated Sandbox—a human knowledge
bank. Sandbox is an ideas commu-
nity that selects and mentors under 30
innovators and achievers and connects
them to each other, with the vision to
creating a global community of young
and dynamic managers. Books to Read,
another of his ventures, is a non-profit
book bank for underprivileged school
children of developing nations that has
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