India Now - page 38

S EC TORAL UPDAT E
M E D I C A L T O U R I S M
42
APRIL-MAY 2015
|
facilitate single window online clearance of documents for
tourists, emphasis on
Atithi Devo Bhava
and Incredible India
campaign to promote the country as a safe destination, the
picture becomes clearer.
High Growth Trajectory
A report published by consultancy firm KPMG in associa-
tion with Federation of Indian Chambers of Commerce &
Industry (FICCI) in the latter part of 2014 estimated the size
of the Indian medical tourism market approximately at US$
4 billion and forecasts that medical tourist arrivals would
On the Cusp
of High Growth
The nascent medical tourism sector in India is in a
consolidation phase, building on its native strengths
and working on new, led by technology and
innovation.
BY SANGITA THAKUR VARMA
I
n the last one decade, India has steadily been gaining
the reputation of the preferred healthcare and well-
ness destination of the world. The reasons for this new,
emerging economic sector are aplenty. From improv-
ing world economy, emergence of cheap international
airlines services, a steadily growing international reputation
as the pharmaceutical basket of the world and growth of
quality medical healthcare system in the country—all have
contributed to India getting the crown as a medical tourism
destination of repute. Add to it the recent preferential govern-
ment policies such as visa on arrival and other measures to
MEDICAL TOURISM
1...,28,29,30,31,32,33,34,35,36,37 39,40,41,42,43,44,45,46,47,48,...62
Powered by FlippingBook