India Now - page 54

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APRIL-MAY 2015
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RURAL
UPDAT E
G L O C A L H E A L T H C A R E S Y S T E M S P V T L T D
the pipeline in Begusarai district
of Bihar and in Jeypore in Odisha.
If we check the pattern of set-
ting up the chain, one thing that
becomes clear is that Glocal by
design is fanning out its base to
the states where there is an acute
shortage of quality healthcare in
rural areas, the aim being to
expand the chain to cover six
states with 50 low-cost high end
hospitals.
Setting up the first five hospi-
tals also proved to be an opportu-
nity for the team to better their
model. The model was built on
the principles of frugal economy,
advanced technology, artificial
intelligence, minimum diagnos-
tics and the philosophy that serv-
ing rural poor in partnership with
the government can be profitable.
Rashtriya Swasthya Bima Yojna,
popularly known as RSBY, a
health insurance scheme for the
underserved, was launched in
2008 by the Government of India.
It was linked to Aadhaar and the
insured were provided biometric
cards that made them eligible for
hospitalisation coverage of up to
`
30,000. This medical insurance
covers most of the diseases that
require hospitalisation and there
are fixed package rates for the
hospitals for a large number of
interventions. Five members
including the head of the family,
spouse and upto three depen-
dents in a family are eligible for
coverage. The healthcare scheme
is in place. But few hospitals were
willing to tie up with the govern-
ment to provide the requisite
healthcare infrastructure in rural
areas. Glocal Healthcare decided
to move into this space.
A centrally sponsored scheme,
RSBY differs from earlier initia-
tives in important ways. For one,
it gives the insured the freedom
to choose his treatment/hospital
(it can be private or public) and
secondly, it incentivises all the
stakeholders including the insur-
er and the hospital to treat RSBY
patients. Glocal for one could find
the scheme matching with its
vision of a social enterprise. The
pan-India RSBY with its IT inten-
sive cashless and paperless model
suited Glocal’s own protocol-
based model. Though Glocal pro-
vides treatment at almost 40 to 50
per cent cheaper rates, almost 45
per cent of its revenue comes
from RSBY beneficiaries. Dr
Azim is all praise for this vision-
ary scheme that he says has
encouraged “private players to
Speed to Scale:
In a span of two
years, Glocal
Healthcare
established five
hospitals built
on the principle
of practical
architecture,
local conditions,
functionality and
comfort. There
are no frills,
no expensive
furniture,
installations or
interiors that
escalate costs in
modern hospitals.
But, there is
promise of health.
step into serving healthcare needs
of underserved rural areas”. He is
also appreciative of the IT inten-
sive mechanism built into RSBY
that ensures transparency and
“low percentage of fraud”.
How does Glocal ensure sus-
tainability? For one, the rapid scal-
ing up has helped the chain pull
along profitably as its first five
hospitals broke even within six
months. The second important
factor is the homework that the
team did before getting started.
Post intensive research, it learnt
that 42 diseases were responsible
for 95 per cent of the disease load
1...,44,45,46,47,48,49,50,51,52,53 55,56,57,58,59,60,61,62
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