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The India Show in Johannesburg

January, 2011

For The India Show in Johannesburg, IBEF engaged prominently in branding the exhibition venue and The India pavilion. Nation-branding was done through a series of panels that lined the entrance corridors each of which carried a powerful message about India’s strengths and opportunities. Additionally, IBEF developed a range of standees which were displayed at all prominent locations such as the exhibition and the cultural shows. A prominent billboard enroute to the exhibition grounds on the main highway was positioned for a month.