Trade Analytics

This is the ARCHIVED section of the website. To visit the current content of the website please CLICK here

IT enabled Services

Go Back

IT enabled Services (ITeS)

May, 2011

The Indian information technology (IT) - business process outsourcing (BPO) sectors including the domestic and exports segments continue to gain strength, experiencing high levels of activity both onshore as well as offshore. The companies continue to move up the value-chain to offer higher end research and analytics services to their clients.

India’s fundamental advantages—abundant talent and cost—are sustainable over the long term. With a young demographic profile and over 3.5 million graduates and postgraduates that are added annually to the talent base, no other country offers a similar mix and scale of human resources.

National Association of Software and Service Companies (NASSCOM)—the apex body for software services in India—has recently released publication-Strategic Review 2011, which states that the IT-BPO sector's revenue as a proportion of the country's gross domestic product (GDP) has grown from 1.2 per cent in 1998-99 to an estimated 6.4 per cent in 2010-11. Further, NASSCOM predicts that the Indian IT-BPO revenues may touch US$ 225 billion by 2020.

The BPO sector continues to be the fastest growing segment of the industry and is expected to have reached US$ 14.1 billion in 2010-11, growing at 14 per cent, as per the Strategic Review 2011. The year also witnessed the next phase of BPO sector evolution - BPO 3.0 - characterised by greater breadth and depth of services, process re-engineering across the value chain, increased delivery of analytics and knowledge based services through platforms, strong domestic market focus and SMB centric delivery models.

The country’s domestic market for BPO is projected to grow over 23 per cent to touch US$ 1.4 billion in 2011, says global research group Gartner. In 2010, the domestic BPO market was worth US$ 1.1 billion. The firm predicts that the domestic BPO market would reach US$ 1.69 billion in 2012 and increase to US$ 2.47 billion by 2014.

Moving up the value-chain

ITeS, which started with basic data entry tasks over a decade ago, is witnessing an expansion in its scope of services. It now offers services such as knowledge process outsourcing (KPO), legal process outsourcing (LPO), games process outsourcing (GPO) and design outsourcing, among others. The Indian BPO sector has not only added scale in the last decade, but has also matured significantly in terms of scope of service offerings, buyer segments served and service delivery models. Apart from achieving maturity in the horizontal segment, providers are increasingly developing vertical/ domain specialisation to capture greater value.

According to the Department of Information Technology (DIT), among the verticals serviced by India's IT/ ITES-BPO industry those that account for the largest share of revenue are banking, financial services and insurance (BFSI) (41 per cent), Hi-Tech/ Telecom (20 per cent), manufacturing (17 per cent), retail (8 per cent), with smaller contributions coming from media, publishing and entertainment, construction and utilities, healthcare and airlines and transportation. Important industry verticals being serviced by the BPO segment are insurance, retail banking, travel and hospitality, auto manufacturing, telecom and pharmaceuticals. Horizontals such as Customer Interaction and Support (CIS), Finance and Accounting (F&A) and Human Resource Management (HRM) are important areas in the BPO segment.

The Indian animation industry is estimated to grow at a compounded annual growth rate of 22 per cent to reach US$ 1 billion by 2012, according to NASSCOM. It also estimates the gaming industry to grow 49 per cent, reaching US$ 830 million by 2012.

India may capture 25 to 30 per cent of the projected US$ 150 billion to US$ 225 billion market for off-shored engineering services, i.e. around US$ 50 billion, by 2020, according to a report 'Globalization of Engineering Services', published by NASSCOM and Booz Allen Hamilton.

The LPO revenues in India are estimated to reach US$ 1.1 billion in 2014 from US$ 146 million in 2006, according to a report by consultancy firm ValueNote.