India’s Media and Entertainment: Introduction
The Media and Entertainment (M&E) industry is one of the fastest growing sectors in India. The industry primarily involves the creation, aggregation and distribution of content, products and services, news and information, advertising and entertainment through various channels and platforms such as Television, Print, Radio, and Films.
Poised to grow at a compounded rate of 14 per cent to touch US$ 28 billion by 2015, the sector registered a growth of 11 per cent in 2010 over 2009 garnering US$ 14.54 billion in revenue, according to a report released by KPMG and a leading industry body in March 2011. The report estimates the industry to achieve 13 per cent growth rate in 2011. While television and print continued to dominate the Indian M&E industry, sectors such as gaming, digital advertising, and animation VFX grew at a faster rate and show tremendous potential in the coming years.
India’s Media and Entertainment: Growth Drivers
The industry’s strong growth potential is attributed to factors such as:
In 2010, advertising spends grew by 17 per cent to US$ 5.93 billion and accounted for 41 per cent of overall industry size. Revenues from television advertising and subscription are expected to touch US$ 4.8 billion and US$ respectively during 2015, according to the report.
Burgeoning channels and rich content have set Indian television industry into an attractive growth phase. The country is the third largest TV market in the world.
The television industry is expected to grow by 12.9 per cent cumulatively over 2009-14, according to PricewaterhouseCoopers (PwC). The industry grew by 15.5 per cent in 2010 and is slated to register a growth rate of 13 per cent in 2012. TV will remain the highest grosser of revenues and is expected to corner 45.7 per cent of the total ad pie this year, a further rise from 44.5 per cent in 2010.
Growing popularity of the direct-to-home (DTH) services is an interesting development in the Indian television industry. India had 23.1 million active subscribers by the end of 2010, as per Media Partners Asia, translating penetration of television homes to 16 per cent. India is also poised to become the world's largest DTH satellite pay TV market by 2015, with a projected 70 million subscribers.
The shipment of LCD, LED and Plasma TV models almost doubled in India in the January-March 2011 period driven by strong demand from cricket world cup, according to the latest DisplaySearch quarterly India TV shipment and forecast database. The total TV market in India for the first quarter was 3.7 million units, accounting for 41.5 per cent of the Asia-Pacific TV market. During this period, LCD TV shipments grew by 94 per cent reaching one million units.
The music industry in India has always been dominated by film music. The industry is expected to grow at a CAGR of 28.6 per cent over 2010-14, reaching US$ 567.6 million in 2014, reports PwC.
With the advent of new technologies such as 2G and 3G, and increasing mobile penetration India’s music industry is scaling on a high note. Handset major Nokia launched its music store in India; Hungama announced the launch of two portals - Hungama.com and Artistaloud and Saregama too launched its music portal.
The size of the Indian radio industry was at US$ 171.38 million with 250 stations in the year 2009 and is expected to reach a size of US$ 360.32 million with over 700 stations by 2014, says an industry report. With regard to FM radio, 248 Channels were operational in the year 2010 and revenues to the government were to the tune of US$ 11.23 million dollars. In 2011, the radio industry is expected to clock revenues of US$ 226 million, as per the Pitch Madison Media Advertising Outlook 2011.