Kerala is located along the coastline to the extreme south-west of the Indian peninsula, flanked by the Arabian Sea on the west and the mountains of the Western Ghats on the east. The state has a coastline of 580 km.
Kerala is known as God’s own country. It is one of the few states to have marketed its natural beauty successfully to the leisure tourism sector. The state’s unique heritage and cultural diversity have helped attract tourists from the world over.
It is a leading agricultural state in the country and the largest producer of rubber, pepper, coconut and coir. In 2011-12, the state contributed 87.3 per cent and 79.1 per cent to India’s total rubber and pepper production, respectively.
The state has the highest literacy rate (93.9 per cent) and sex ratio (1084 women for 1000 men) in India. The literacy rate for the rural population is also the highest in the state.
Kerala has a large base of skilled labour, making it an ideal destination for knowledge-intensive sectors. The state has the highest literacy rate in the country and has a large pool of semi-skilled and unskilled labourers. It has over 153 engineering colleges.
Kerala has a wide range of fiscal and policy incentives for businesses under the Industrial and Commercial Policy and has well-drafted sector-specific policies. Besides, it has a well-developed social, physical and industrial infrastructure and virtual connectivity; and has good power, airport, IT and port infrastructure.