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Nokia adopts 5 villages to ring in inclusive growth

The Hindu Business Line:  August, 2010

New Delhi: Handset maker Nokia has adopted five villages in Uttar Pradesh for offering free mobile handsets and services.

As part of this initiative, Nokia will provide mobile devices, preloaded with the Ovi Life Tools service, to over 500 households.

The initiative is aimed at driving inclusive growth and impacting the socio-economic development in the region through mobility.

The five villages in the Raebareli area, where the mobile phones will be distributed within a week, are — Pure Rajaram, Pure Tilak Ram, Bhalbhadra Khera, Baletha and Poore Chamaar. Apart from handsets, the villagers will be given Rs 200 worth pre-paid top-up every month for using the mobile service. Nokia has partnered with Idea Cellular and a local NGO — Datamation Foundation — for implementing the initiative.

This is the first time Nokia has adopted villages in any part of the world. The company is also working the NCAER to study the impact of mobile phones on rural economy. The experience from these villages could be used for the NCAER project also.