Economic Times: June, 2015
Mumbai: Crompton Greaves has signed a long term alliance pact with Spanish European consumer appliances company SOGO to sell kitchen appliances in India.
Crompton Greaves Chief Executive Officer and Managing Director Laurent Demortier said, "Crompton has a long-standing heritage of delivering high performance consumer appliances for the Indian market and is always seeking technologies to better serve our customers. This partnership with SOGO was a natural fit to support our strategy in providing new generation consumer appliances that affect a comfortable lifestyle."
SOGO is engaged in the marketing and worldwide sales of kitchen and home appliances and personal care products. SOGO will provide market intelligence and access to its international design houses to develop unique products for the Indian consumer.
"Through this alliance Crompton will leverage SOGO's robust cost effective supply chain to introduce the new range of products through its well established distribution network with a target of reaching 9000 premium retail counters. The high volume procurement projected will enable both Crompton and SOGO to achieve higher competitiveness," Crompton Greaves said in a release.