The Indian entertainment market continues to grow at a healthy pace. Increasing investments by the private sector and foreign media and entertainment (M&E) majors have enhanced India's entertainment infrastructure. Producing more than 1,000 films annually, India is the largest producer of films in the world. There are more than 500 TV channels in the country, requiring 30 hours of fresh programming per week.
Digitisation and technological advancements across the value chain are improving the quality of content and reach. Increasing broadband penetration is expected to attract more content online. As the second-largest mobile telephony market in the world, India has provided a new platform for content delivery.
The entertainment industry in India generated about US$ 9.1 billion (INR 439.1 billion) in revenues in the calender year 2009, which is expected to grow at a rate of 12.6 per cent to reach revenues of US$ 10.3 billion (INR 494.3 billion) in 2010. Foreign direct investment (FDI) is permitted in almost all segments of the industry, with 100 per cent FDI permitted in up-linking TV channels (except news) and the film and music segments.Sectoral Presentation (November 2010)
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