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Entertainment: Jan 2012

January, 2012

Entertainment Industry is expected to grow at a compound annual growth rate (CAGR) of 13.2 per cent over the next five years, one of the highest rates globally. Total market size in 2010 was US$ 13.5 billion

The entertainment industry continues to be dominated by television, print and film segments, which together garner 88.7 per cent of the market share. In the last few years, the industry has witnessed rapid digitisation of elements including content, business process, and product innovation

The total market size grew from US$ 9.2 billion in 2006 to US$ 13.5 billion in 2010, a CAGR of 10.1 per cent. The industry recorded one of the highest growths in the world in 2010, growing at 11.2 per cent.

During 2006-10, television revenues expanded at a CAGR of 12.5 per cent to US$ 6.4 billion.Advertising revenue growth has been behind the consistent rapid growth of the television industry. Over the same period, revenues in the print segment expanded to US$ 3.7 billion, a CAGR of 8.2 per cent.

India is poised to become the largest DTH satellite pay TV market by 2012 with 36.1 million subscribers.

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