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Marketing And Strategy

Fiscal Year:

If China is successful, India will be even more successful: Martin Sorrell CEO, WPP

New Delhi: Martin Sorrell, cheif executive officer of WPP, the world's largest advertising conglomerate, is...

October 09, 2015

LG Electronics plans to invest Rs 1,000 crore to boost marketing, R&D

Kolkata/ New Delhi: LG Electronics plans to invest a record Rs 1,000 crore (US$ 159.92 million) this year as it pushes for around 25 per cent growth in
revenues, b...

March 19, 2015

Snapdeal in talks to acquire logistics firm GoJavas for Rs 200 crore

New Delhi: Jasper Infotech, which owns and operates online marketplace Snapdeal.com, has invested an undisclosed amount in logistics venture GoJavas, as part of its strategy to str...

March 17, 2015

Google ready to help India implement PM Modi’s “Digital India” initiative

New Delhi: Google is ready to help India implement Prime Minister Narendra Modi's ‘Digital India’ initiative, and the Government has a well laid out plan to realise it, said Mr...

January 07, 2015

Shekhar Gupta’s Mediascape to launch TV, digital, print products

New Delhi: Mediascape Pvt Ltd, the company owned by Mr Shekhar Gupta, Editor-turned-entrepreneur, has planned to launch products for television, digital and print media under t...

December 01, 2014

Nielsen launches neuroscience lab in India

Mumbai: Nielsen has launched its first consumer neuroscience lab in India at its Mumbai headquarters. The neuroscience lab will augment the company’s research capabilities in pac...

November 19, 2014

MPS acquires US-based publishing solutions firm Electronic Publishing Services

Mumbai: MPS North America Llc has acquired Electronic Publishing Services Inc. The deal will allow MPS to strengthen its foothold in North America.

...

October 08, 2014

Cognizant buys US-based digital marketing agency

Chennai: Cognizant has acquired US-based digital marketing agency Cadient Group. The latter is expected to boost Cognizant's presence in the healthcare segment.

...

October 08, 2014
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