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Marketing And Strategy

Fiscal Year:

If China is successful, India will be even more successful: Martin Sorrell CEO, WPP

New Delhi: Martin Sorrell, cheif executive officer of WPP, the world's largest advertising conglomerate, is...

October 09, 2015

LG Electronics plans to invest Rs 1,000 crore to boost marketing, R&D

Kolkata/ New Delhi: LG Electronics plans to invest a record Rs 1,000 crore (US$ 159.92 million) this year as it pushes for around 25 per cent growth in
revenues, b...

March 19, 2015

Snapdeal in talks to acquire logistics firm GoJavas for Rs 200 crore

New Delhi: Jasper Infotech, which owns and operates online marketplace Snapdeal.com, has invested an undisclosed amount in logistics venture GoJavas, as part of its strategy to str...

March 17, 2015

Google ready to help India implement PM Modi’s “Digital India” initiative

New Delhi: Google is ready to help India implement Prime Minister Narendra Modi's ‘Digital India’ initiative, and the Government has a well laid out plan to realise it, said Mr...

January 07, 2015

Cognizant buys US-based digital marketing agency

Chennai: Cognizant has acquired US-based digital marketing agency Cadient Group. The latter is expected to boost Cognizant's presence in the healthcare segment.

...

October 08, 2014

Digital ad revenue share to double in five years: PwC

New Delhi/ Mumbai: The internet's share in total advertising revenue in India is expected to double from eight per cent in 2013 to 16 per cent in 2018, according to a report by the...

September 18, 2014

India's mobile ad impressions grow 260% since July 2013

New Delhi: India has emerged as the single-most powerful driver of the Asia-Pacific market as mobile-ad impression volume has grown 260 per cent since July 2013.

...

September 10, 2014

Times Internet to launch digital version of Ad Age in India

New Delhi: Times Internet Ltd has tied up with American publishing house Crain Communications to launch the digital version of Advertising Age (Ad Age) in India.

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August 08, 2014
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