India’s ongoing telecom revolution, which has created the fastest growth market in the world, could soon get another leg up. On August 4, India’s Union Minister for Information Technology and Communications,. Dayanidhi Maran said his government was working towards a 'One India Call' rate.

Under the proposed rate, distances will be delinked from costs. Calling up somebody who is 600 km away would cost the same as connecting to a person 1800 km away. In the last decade, peak telecom tariffs have already dropped from Rs 40 a minute to a little over Rs 2 a minute.

It could also change India’s business and economic landscape. To begin with, the rate could help businesses manage resources better. For companies that have production and distribution facilities spread across several states, the costs of communication would go down significantly. Even Small and Medium Enterprises (SMEs) who don’t follow up long distance leads because of the prohibitive cost of communication for long distance calls, would find it easier to implement Direct Marketing strategies.

Click Here to Download