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AMW - Made in India to Global Standards

AMW - Made in India to Global Standards

Anirudh Bhuwalka, MD & CEO, AMW Motors Limited

Feb 16, 2015 3:45 PM

AMW is one of the recent success stories coming out of India in the automotive industry. Mr Anirudh Bhuwalka, MD & CEO at AMW Motors Limited shares the journey and future plans for the company in an exclusive interview with IBEF. Edited excerpts:

Can you share with us the journey of Asia MotorWorks and future plans?

AMW - Made in India to Global Standards. AMW Motors Ltd (AMW) is one of India's leading medium and heavy truck manufacturers offering innovative design, product development, manufacturing and customer support solutions for India's transportation sector. AMW's product range covers the full range of M & HCVs for haulage and standard as well as specialized vehicles for the core and infrastructure segments. AMW has over 40,000 trucks on Indian roads in less than seven years and the fully Indian company is run by a mix of young professionals and industry experts who have helped it to bring fresh, new approaches to truck manufacture and customer service.

The Company's entry into the then largely traditional trucking industry was based an innovative business model that put the Total Cost of Ownership (TCO) at the center of its strategy, by giving the owner higher productivity and profitability. Achieving this while building in international features in safety and driver comfort gave customers fresh and more productive choices. AMW was the first in India to offer fully built air-conditioned cabins and introduce the practice of building specialized products for niche applications besides standard product offerings. AMW vehicles have won several awards for innovation, design and overall performance.

The company has a widespread and growing dealer and service network across India with over 120 dealerships and 1,500 touch points. The Company's after market operations include sales and service centers, authorized service outlets, mobile vans, workshops and a 24x7 helpline which ensures a rapid response to customer needs. AMW vehicles are exported to countries in South Asia, Middle East and East Africa.

The company's state of the art, fully integrated manufacturing facility in the highly industrialized state of Gujarat, is spread over 2 million sq. meters and produces vehicles for a wide range of civilian and defense applications. The plant has a capacity of 50,000 commercial vehicles per annum, besides tippers and other specialized vehicles for mining, road and highways and other infrastructure sectors.

AMW also manufactures components for the automotive and general engineering industries. The company manufactures world-class wheel rims for cars, trucks, tractors and several other vehicle categories. It also manufactures skin panels, inner panels and compressor shells.

The wheel rim plant is one of India's largest single-location facilities, with an installed capacity of 15 million wheel rims per year.

What is your view on Brand India and its relevance for global economy?

The way the world perceives India today is very different, but we need to do much more to be viewed by the world as a serious economic power. Building on our traditional strengths with new skills, harnessing the power of youth in an increasingly borderless world and creating world class infrastructure need to be key areas for Government, industry and the country as a whole. In many ways, companies like AMW represent the aspirations of a new India.

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