As our vehicle turned into a very snowy Davos, more than last year, we were greeted by local transport buses adorned with the IBEF nation brand messaging plying on the Promenade. Join India, Lead the World- is the IBEF campaign tagline this year. The communication campaign is brought to bear with data projections on the Indian market across sectors from pharma to telecom as well the achievements of Indian industry as in the case of Deming Prize. The lifesize hoarding at Kaffee Klasch stands prominently highlighting the breadth of the consumer market in India. We bring you the first images from Davos Stay connected.