Perspectives from India

Aparna Dutt Sharma,Chief Executive Officer, IBEF

Brand India Pharma

Aparna Dutt Sharma, Chief Executive Officer, IBEF

Brand India Pharma is a significant initiative being led by Pharmexcil (the pharmaceutical export promotion council) and IBEF (India Brand Equity Foundation) under the aegis of the Department of Commerce, Government of India, to highlight the value proposition that Brand India Pharma holds for the world. The global launch of Brand India Pharma took place on March 21, 2012, at CPhI Japan in Tokyo.

IBEF has launched the Brand India Pharma website (www.brandindiapharma.in) as a special platform for international pharmaceutical industry to connect with the Indian pharmaceutical sector. Kept abreast with the latest news and trends in the Indian pharmaceutical industry, it serves as a useful reference for those interested in the sector.

The site also provides a downloadable Brand India Pharma kit comprising of a factbook and film to provide an insight on the Indian pharmaceutical industry. Do visit the site for the latest in Brand India Pharma.

Sep 242012

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