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How is OYO catering to the changing needs of Millennials

How is OYO catering to the changing needs of Millennials

Ritesh Agarwal Ritesh Agarwal, ‎Founder & CEO, OYO Rooms...
Jul 19, 2016 4:19 PM

As we see one of the largest generation in the history move into the earning and then spending stage in their lives, it is imperative that marketers understand the behavior shifts in this new set of...MORE >>

India: Internet to Influence US$ 11 Billion of Beauty Sales by 2020

India: Internet to Influence US$ 11 Billion of Beauty Sales by 2020

Ravi Capoor Ravi Capoor, IAS, Chief Executive Officer, ...
Feb 16, 2016 4:54 PM

Internet is expected to influence close to US$ 11 billion out of the total sales in the FMCG sector for beauty and hygiene products by 2020, according to a recently released report from Google and B...MORE >>

India's Passenger Vehicle Market: Fastest Growing Among Leading Economies

India's Passenger Vehicle Market: Fastest Growing Among Leading Economies

Ravi Capoor Ravi Capoor, IAS, Chief Executive Officer, ...
Feb 01, 2016 7:12 PM

The domestic passenger vehicle (PV) industry has registered strong growth as compared to its global peers. The domestic PV market (cars, vans and utility vehicles) grew 7.6 per cent in January-Novem...MORE >>

#Trendspotting

#Trendspotting

PIYUSH MATHUR PIYUSH MATHUR, PRESIDENT, NIELSEN INDIA REGIO...
Jul 31, 2015 5:19 PM

If 2014 was the year to wait and watch, 2015 is turning out to be the year of planning and action. While optimism is tempered, business leaders recognise that it is undoubtedly time to make moves th...MORE >>

Platinum - the new language of young India

Platinum - the new language of young India

Aparna Dutt Sharma Aparna Dutt Sharma, Chief Executive Officer, IBEF...
Nov 10, 2014 1:12 PM

With its huge size and growing affluence, India’s youth has emerged as a major factor in the strategy playbook of marketers tapping the Indian market. One such trend that is emerging of late in this...MORE >>

India: A well connected market

India: A well connected market

Aparna Dutt Sharma Aparna Dutt Sharma, Chief Executive Officer, IBEF...
Oct 27, 2014 3:12 PM

The increasing role of internet in the daily lives of Indian population is an indicator that the economy is getting ready for the technological changes in the global market. For instance, the risin...MORE >>

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