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India: Responsible Healthcare at CPhI Worldwide 2014

India: Responsible Healthcare at CPhI Worldwide 2014

Aparna Dutt Sharma Aparna Dutt Sharma, Chief Executive Officer, IBEF...
Sep 29, 2014 4:41 PM

Brand India Pharma will showcase the strengths of the Indian pharmaceutical industry at CPhI Worldwide 2014, to be held from October 6-9, 2014 in Paris. Elements like on-ground branding, media outreac...MORE >>

Nation brands and competitive collaboration

Nation brands and competitive collaboration

Aparna Dutt Sharma Aparna Dutt Sharma, Chief Executive Officer, IBEF...
Mar 31, 2014 11:33 AM

Last week I attended the Better Business Summit on the invitation of the Government of Bhutan. This was the first of its kind hosted by Bhutan, which facilitated extremely candid discussions on comp...MORE >>

IBEF: A decade behind us, a century ahead

IBEF: A decade behind us, a century ahead

Aparna Dutt Sharma Aparna Dutt Sharma, Chief Executive Officer, IBEF...
Mar 03, 2014 12:49 PM

Today we celebrate 10 years of India Brand Equity Foundation (IBEF). Set with the daunting task of branding India, we were driven with passion and guided by some of the best minds across government, ...MORE >>

Building the nation brand equity at Davos 2014

Building the nation brand equity at Davos 2014

Aparna Dutt Sharma Aparna Dutt Sharma, Chief Executive Officer, IBEF...
Jan 27, 2014 10:53 AM

The last week kept the IBEF team fully engaged at the India Adda set up at Davos 2014 coinciding with the Annual Meeting of the World Economic Forum. From the moment that the Adda got started on d...MORE >>

Thoughts in the passing at Davos 2014

Thoughts in the passing at Davos 2014

Aparna Dutt Sharma Aparna Dutt Sharma, Chief Executive Officer, IBEF...
Jan 22, 2014 10:50 AM

Just scanning the India news channel reports on India representation and status at Davos. The agenda at WEF Davos 2014 certainly appears more real than the previous year aiming to balance a host of ...MORE >>

India Adda - the art of business

India Adda - the art of business

Aparna Dutt Sharma Aparna Dutt Sharma, Chief Executive Officer, IBEF...
Jan 22, 2014 10:48 AM

The India Adda is ready to welcome the World Economic Forum guests. As the Adda was literally being built wall by wall and the open space converted into the Adda, curious eyes looked on whilst media...MORE >>

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