Creating another impacting nation brand showcase at The India Show in Accra, Ghana, IBEF effectively projected the opportunities for partnership between India and Ghana. Complementing the branding at the trade and business event venues were the IBEF knowledge kits, which were distributed amongst the delegates at the exhibition and businesses. Immediately what dies strike you is the fact that Ghana is rich in natural and food resources and India indeed could be a natural ally by way of its technologies and skills development. In fact the Government of India is setting up 19 vocational institutions in Africa, one of which pertaining to ICT is being set up in Ghana. The Pan eNetwork, which bridges the digital divide amongst the sub Saharan countries is a pathbreaking contribution of the Indian government. In fact the deep and friendly understandings that India and Africa share provide solid foundation to the business ties between the two regions. And the IBEF branding celebrated this friendship, drawing from the rich and intrinsic patterns of Ghana fabrics.