Consumer Markets

Aparna Dutt Sharma,Chief Executive Officer, IBEF

Tata Starbucks Limited- Cheers to coffee in India!

Aparna Dutt Sharma, Chief Executive Officer, IBEF

Starbucks, the world's biggest coffee chain, launched its first Indian outlet in the heart of Mumbai’s commercial district last week. The presence of Howard Schultz, Chairman and CEO, Starbucks at the opening of its first Indian outlet and the ambitious future plans of the company speaks a lot about the importance Indian market holds for the coffee retailer. Tata Starbucks Limited, a joint venture of Tata Global Beverages Limited and Starbucks Coffee Company, plans to open two more stores in Mumbai in the coming few days–at the Oberoi mall and the Taj Mahal Palace annexe—before launching in New Delhi early next year.

Learning from the experience of other global food chains present in the country, it is interesting to note that Starbucks has already Indianised its menu, including items like murg tikka Panini and tandoori paneer roll. In fact, the outlet has been such a curiosity point and attraction that the launch has gone viral.

Globally, Starbucks has 18,000 cafes in 60 countries with a strong presence in markets like US, UK and China and is hoping to get a slice of India's cafe market, estimated at US$ 230 million this year and expected to grow about 13-14 per cent over the next five years.

Oct 222012

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