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India Adda - the art of business

India Adda - the art of business

Aparna Dutt Sharma, Chief Executive Officer, IBEF

Jan 22, 2014 10:48 AM

The India Adda is ready to welcome the World Economic Forum guests. As the Adda was literally being built wall by wall and the open space converted into the Adda, curious eyes looked on whilst media, largely international, dropped to engage with IBEF to know more about the Adda. The representation of contemporary business India in princely court art and the tribal Warli art form combined with infographics is possibly unique and being undertaken for the first time. Through the day IBEF team collaborated with its multi stakeholders - The Taj group, Coffee Board of India, Tea Board of India and the Spices Board of India - to provide an exquisite experience that should stimulate many a conversations. Outside the Adda, the larger rush has been directed towards getting the procedural registrations out of the way. We look forward to the conversations with the delegates and the media at the India Adda at Davos.

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