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India: Responsible Healthcare at CPhI Worldwide 2014

India: Responsible Healthcare at CPhI Worldwide 2014

Aparna Dutt Sharma, Chief Executive Officer, IBEF

Sep 29, 2014 4:41 PM

Brand India Pharma will showcase the strengths of the Indian pharmaceutical industry at CPhI Worldwide 2014, to be held from October 6-9, 2014 in Paris. Elements like on-ground branding, media outreach, participation in business seminars and industry interactions form a strategic mix of the branding showcase planned by IBEF in close consultation with the relevant stakeholders. More than 200 Indian pharmaceutical companies will be taking part in CPhI Worldwide this year as part of the Brand India Pharma initiative.

The Indian presence will be led by Mr Rajeev Kher, Commerce Secretary, Government of India, who will be accompanied by senior officials of the Department of Commerce, representatives from Pharmexcil and a large contingent of Indian business leaders from the industry.

The Brand India Pharma campaign is a significant initiative led India Brand Equity Foundation (IBEF) under the aegis of the Department of Commerce, Ministry of Commerce and Industry, Government of India, to highlight the value proposition that Indian pharmaceuticals present today to the world.

Do visit in the coming days to stay updated about the initiatives of IBEF at CPhI Worldwide 2014.



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