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It is Make in India at Hannover Messe 2015

It is Make in India at Hannover Messe 2015

Ravi Capoor, Former CEO, IBEF

Mar 30, 2015 12:08 PM

India will soon make its presence felt at Hannover Messe, one of the largest industrial technology fairs across the world. Scheduled to be held from April 13-17, 2015, India is the Partner Country for the 2015 edition. With Make in India being the central theme for India's participation, the Department of Industrial Policy and Promotion (DIPP) is planning to project India's brand image by incorporating many of the key core sectors of the Indian economy in the central theme pavilion. The Fair will be jointly inaugurated by Mr Narendra Modi, Hon'ble Prime Minister of India and Dr Angela Merkel, Hon'ble Chancellor of the Federal Republic of Germany.

It is noteworthy that Hannover Messe attracts close to two lakh global leaders in business, technology, industrial scientists and policy makers each year. India is all set to leverage the status of Partner Country in the upcoming edition. With EEPC India as the lead agency and Confederation of Indian Industry (CII), Federation of Indian Chambers of Commerce and Industry (FICCI) and India Brand Equity Foundation (IBEF) as the supporting partners, over 300 Indian companies are participating as exhibitors in the various sectors in Hannover Messe. In addition, over 100 CEOs of top companies have confirmed their participation in Hannover Messe 2015.

The Make in India programme of the Government of India will be extensively publicised at the Hannover Airport, city and the fairgrounds during Hannover Messe 2015. In addition to creating a central theme pavilion in Hall 6 at Hannover Messe, India is also organising the Indo-German Business Summit and sectoral seminars on topics like electronics and electricals, Smart Cities - the Urban Challenge, Renewable Energy, Skill India, Heavy Engineering & Motion Drive and Automation and Digital India. In addition, Maharashtra, Andhra Pradesh, Punjab, Gujarat, Rajasthan and UP will be hosting investments seminars during the fair. In total, 12 State Governments have confirmed participation at Hannover Messe 2015.

The participation as Partner Country at Hannover Messe 2015 is expected to provide a boost to India's engineering exports and at the same time, for attracting investments into India as part of the Make in India campaign.

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