Perspectives from India

Aparna Dutt Sharma,Chief Executive Officer, IBEF

IBEF AT Davos, WEF Summit 2013

Aparna Dutt Sharma, Chief Executive Officer, IBEF

IBEF is getting ready to lead nation brand initiatives at Davos 2013. The India Adda remains at the epicentre as the hub and an open forum now being established for the third consecutive year by IBEF at Davos. It has emerged as a rendezvous point for free flowing conversations and exchange of views on matters Indian and international. Join in conversations on India, Widen your circle – is the overarching message of the IBEF invites. As in the past, global business and government leaders would be frequenting the India Adda again this year.

IBEF nation brand messaging is already highly visible on numerous buses crossing the main Promenade and atop hoardings at major sites. This year, the brand messaging theme is – An aspirational nation of potential and promise, Land of limitless opportunities, INDIA BECKONS THE WORLD.

IBEF this year will also be hosting INDIAFRICA: A Shared Future at the India Adda. From an engaging luncheon session to a digital display of winners of poster design and photography competitions to a musical performance by leading Indian and African bands – the India Adda has a packed calendar with something to offer for everyone.

As part of the endeavour to promote the Made in India label, it is collaborating with various organisations at the India Adda at Davos 2013 – APEDA (Agricultural & Processed Food Products Export Development Authority) will be contributing with exquisite wines. Tea, Coffee, and Spice Boards of India will contribute with Tea, Coffee, and Spice-laden chocolates respectively. The select Made in India products will also be on display at the India Adda.

ITC Hotels (www.itchotels.in), the hospitality partner with India Brand Equity Foundation (www.ibef.org) for three years in succession, will showcase the world's finest Indian cuisine and India's finest global cuisine through its culinary repertoire and beverages.

As last year, IBEF digital media initiatives at www.india-at-davos.ibef.org will be seamlessly reporting the happenings and discussions at Davos 2013. We hope that the India Adda experience continues to be a cherished one for all its guests and visitors at Davos 2013.

Jan 212013

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