Regular visitors at Davos would be familiar with the India Lounge set up each year by IBEF adjacent and outside Café Schneider on the main promenade. Over the years, the Lounge has emerged as a hub for conversations on India engaging global business and thought leaders, opinion makers, citizen groups, academia and media. Business delegates and media view the Lounge as the ideal place for connecting with Indian policymakers and business.
With a high powered official delegation from the Government of India – Mr Arun Jaitley, Minister for Finance, Mr Piyush Goyal, Minister of State (Independent Charge) for Power, Coal And New And Renewable Energy, Mr Devendra Fadnavis, Chief Minister of Maharashtra and Mr Arvind Subramanian, Chief Economic Advisor, Ministry of Finance – the India Lounge can be expected to be abuzz with discussions and exchange of perspectives. Not to miss the presence of over 100 business leaders from India at Davos.
The India Lounge this instance is inspired by the Make in India programme of the Government of India. The Make in India Lounge presents an opportunity to probe the India business reality, the market aspirations, the transformative competitive landscape and the compelling policy issues.
The Lounge will also see showcase and service of Indian tea, coffee and very special spice chocolates, thanks to the partnership between IBEF and the Tea, Coffee and Spices Board(s) of India. Taj Hotels Resorts and Palaces is the Hospitality Partner for the India Lounge this year.
Strategic and bold outdoor communications campaign, including bus wraps, definitely would not be missed by global delegates and media at Davos.