With the second largest number of telephone subscribers in the world, the rise of Indian telecom market has opened new avenues for growth for both domestic and international players in the related segments. The mobile services market in the country is expected to touch INR 1.2 trillion (US$ 22.08 billion) in 2013, an 8 per cent rise over INR 1.1 trillion (US$ 20.23 billion) posted in 2012. Another recent report claims that the Indian mobile value added services (MVAS) market will grow at a compounded annual growth rate (CAGR) of 25 per cent between 2012 and 2015.
It is expected that India will account for 12 per cent worldwide mobile connections by the end of 2013. With such a dominant share of global telecom market, India is placed at the centre of the strategy board of almost every major player in the sector. In fact, the mobile services market is still in early stages and the segment still has a lot of headroom for growth. Going forward, growth in average revenue per unit (ARPU) and the business of new apps and services will draw the roadmap for this segment.