Just scanning the India news channel reports on India representation and status at Davos. The agenda at WEF Davos 2014 certainly appears more real than the previous year aiming to balance a host of new challenges that surfaced last year, largely technology related on the one hand and on the other hand the impacting geopolitics. And in the midst of this, critical issues that impact business in India, namely, manufacturing to infrastructure and outlook on the future economy have found a place in the main agenda at Davos. Just came across a news comment, which refers to India pitch at Davos would be to stand in defence of the nation brand. I tend to think differently. Follow as it does a very interactive format, the WEF platform permits a host of viewpoints being presented - by government, business leaders, accademia and of course the citizen perspective (which is how a session is titled and I quite like it) – which provide reasonable insights about what it means for businesses. Supplementing the discussions, IBEF is also running, along with the India Adda, a nation brand campaign, which provides a perspective on the market opportunity and potential. From what I have heard at the India sessions at WEF today, the speakers in the India related sessions both from India and outside have presented candid and straightforward perspectives. And let me borrow from what I heard Bill Gates say to this effect on an international news channel in a different context (myths are standing in the way of progress) but holds good here as well: bad news gets there easily, it is more difficult to get the good news out. There is expressed optimism on the India outlook and we need to present make the perspectives known.