Trade Analytics
  • Twitter
  • Facebook
  • Youtube

All Blogs

Perspectives from India

Volvo Vision2020: No one will be killed or critically injured in a new Volvo car

Volvo Vision2020: No one will be killed or critically injured in a new Volvo car

Sudeep Narayan, Marketing & PR Director, Volvo Auto India

Feb 26, 2015 1:01 PM

"Cars are driven by people. The guiding principle behind everything we make at Volvo, therefore, is and must remain, safety" - Assar Gabrielsson and Gustav Larson, Founders Volvo Cars

Volvo Cars has always put humans and their needs first. To us, everything starts with people. We have a strong commitment towards strengthening our work with safety and product responsibility. We want to offer cars that are safe for all people in all imaginable traffic situations. Hence, our research and innovation with design safety systems that are smart and that interact with one another, is always a key focus.

In 2007, when we entered India, Volvo was owned by Ford. Ford eventually sold Volvo Cars to the Chinese company Geely in 2010 and Volvo Cars became a standalone company. The turnaround started as early as 2011 when we sold a record 450,000 cars globally. Volvo Auto India also marked it journey on the growth trajectory. The journey continued to move ahead and last year we crossed 1200 mark for our cars. We aim to garner a 15% segment share among luxury car brands in India by 2020, for which we will drive in new models and enhance our service network.

Currently Volvo Cars sell five of its luxury carlines in India:

  • Volvo S60 - A sporty sedan
  • Volvo S80 - An exquisitely elegant saloon
  • Volvo V40 Cross Country - The adventurous cross country
  • Volvo XC60 - A technologically advanced compact luxury SUV, apt for Indian roads
  • Volvo XC90 - A 7-seater luxury SUV which is sturdy and apt for Indian families

We are looking at introducing All-New Volvo XC90, stated to be one of the world's safest SUV, in India in the third quarter of 2015.

We have been one of the fastest growing luxury car brands in the Indian market. As a Swedish luxury carmaker safety, quality and environmental care remain core values that govern each of our operations, since our very inception. With our guiding philosophy as 'Designed Around You' and Scandinavian design, best characterised as simple, light and airy, we have always gone an extra mile to understand customers better.

It is unfortunate that India has the highest number of road accidents in the world. Today, several challenges India faces are directly or indirectly related to the infrastructure and the transport sector like climate change, population growth, urbanization and the shortage of natural resources and raw materials. The solution lies in sustainable products and services, which we continuously strive for.

Among the many firsts, Volvo Cars invented the three point safety belt in 1959 and gave it royalty free to all car manufacturers. Since then it has been saving millions of lives. Every Volvo is built with an advanced safety cage and has the Side Impact Protection System (SIPS).  City Safety measure up to 50km/hr is a standard in all our production cars.

Being the pioneers in safety Volvo has continuously introduced new preventive and protective safety systems. Whiplash Protection System (WHIPS), Roll Over Protection and Roll Stability Control (RSC) are Volvo innovations along with technology such as Dynamic Stability and Traction Control (DSTC), seatbelt pretensioners, dual stage airbags and inflatable air curtains  that make a ride in a Volvo safer and comfortable not only for the ones inside the car but even for the pedestrians.

What is promising is that with an average annual production of 17.5 million vehicles, India is the seventh largest automobile producer in the world. The government has laid special emphasis on the auto sector in its 'Make in India' campaign, to attract foreign investments and turning the country into a manufacturing hub. Government aims to make India the world's fourth largest market for automobiles by 2015 and third largest by 2016, behind only China and the US.

According to a report from Euromonitor, India is also the fastest-growing emerging market for luxury goods, growing at 86 percent in constant value terms between 2013 and 2018. The country ranks sixth globally in terms of billionaires, according to the Wealth-X and UBS Billionaire Census 2014. If these indicators are anything to go by, the coming years for the auto industry and that of luxury car makers are definitely going to be encouraging.



IBEF Blogs Perspectives on India

Copyright © 2010-2016 India Brand Equity Foundation