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Brand India Engineering: Set for a giant leap

Published on: Aug 27 2012 by Aparna Dutt Sharma, Chief Executive Officer, IBEF

The upcoming MSV-Brno International Engineering Fair at Czech Republic (September 10-14, 2012) provides India a perfect platform to showcase its engineering strength. With India as the Partner Country, over 125 Indian small, medium and large size companies will be participating to explore the potential opportunities in the Central and East European market.

For the records, the 2011 Brno Fair attracted 78,500 visitors from Central European countries including Germany, Slovakia, Austria, Hungary and Italy and there were over 1,600 companies from 28 countries exhibiting at the Fair.

Considering the fact that markets like US and Europe together account for over 60 per cent of India's total engineering exports, this Fair should further help augment and expand the India engineering presence. The engineering sector is the largest industrial sector in India accounting for 12 per cent of the GDP. India has set itself a target of increasing the export of Indian engineering goods to US$ 125 billion by 2013-14 at a growth rate of 27.8 per cent.

Providing direct employment to over 5 million people, the engineering sector is the backbone of India's enterprise. India Brand Equity Foundation (IBEF) and EEPC India are organising The India Show in the Czech Republic coinciding with the MSV - Brno International Engineering Fair under the aegis of Department of Commerce, Ministry of Commerce & Industry, Government of India.

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