The authors are here in the city for a brief period to launch their book and share their thoughts on their published work. I was curious to know how three persons from different fields got together and how did this journey culminate into Jugaad Innovation. As we settled to a conversation on the book, we discussed if the frugal, flexible approach of jugaad could be combined with the traditional West led structured approach to innovations to arrive at alternate solutions, which promised not scaling up but scaling wide? Would this idea power new research labs, which incubate jugaad innovators; And can these convert into viable business applications and models. The conversation with Navi, Simone and Jaideep delved into all these aspects of the book and more....watch out this week as we bring to you the new management paradigm Jugaad Innovation....straight from the authors themselves!

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