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Brand India

Last Updated: January-March 2007
 

IBEF: Telling the India Story

As the line between people, places and preferences begin to blur to include a new global reality, stereotypes about India and Indian culture are beginning to break to form a mosaic of intriguing patterns. A new India has now taken shape. The huge turnout at any India Forum, be it the World Economic Forum in Davos or the Aero Show in Bangalore, provides evidence to this fact.

With an economy that has been growing at a sustained rate of 8 per cent in the past few years, rising foreign exchange reserves and a booming capital market, India now boasts of having more billionaires than China.

This is a land where people dare to dream and have a story to tell.

A story that has been eloquently told by IBEF through various media -- films, panels, posters and its website www.ibef.org.

 
 
 
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