A resilient and resolute India
IBEF prepared a nation messaging campaign that was broadcast on the global feed of Bloomberg through five days of its telecast of proceedings of Davos 2009. India’s resilience and resolve to move forward and ability to build global partnerships was the theme of the nation messaging initiative for the Bloomberg channel. The campaign was unique in its orientation as it brought together Indian business leaders along with representatives of select MNCs based in India to convey a holistic message of a resilient India.
Voices from the future