India Now Newsletter
India Brand Equity Foundation CCLXXXIX January 21, 2013
In This Issue
- Policy Watch
- Economy & Enterprise
- Conversations on Brand India
- People of the Week
- Sustainable Development
- Special: Ports
- Fact for the day
- Quote for the day
Come January and it’s the annual World Economic Forum (WEF) meet time. The upcoming WEF Annual Meet, themed ‘Resilient Dynamism’, scheduled for January 23-27, 2013 in its usual style promises to be engaging with participation expected from over 2,500 members.

India Brand Equity Foundation (IBEF), under the aegis of Ministry of Commerce, tasked with nation branding for India, has been for the last couple of years, setting up an India pavilion – India Adda© at the Annual Meeting of the World Economic Forum, Davos.

The India Adda© – akin to a cafe, a concept introduced by IBEF, fostering a relaxed and open environment is an inviting place visited by people with a host of objectives ranging from holding official meetings to simply visiting with an open agenda for a casual chat. The top layer of thought influencers and world changers can be seen at the Adda.

The India Adda© is replete with vivid images and catchy messages on the powerful Indian economic progress of the recent past and the unique demographic advantages that fuel this Indian rise. Key messaging spots like billboards at prominent locations, hoardings at leading hotels, and fully wrapped buses carrying India promotional messages have been pressed into action.

The IBEF team at the India Adda© has its hands full as it evolves in its efforts with its presence for the third time in succession from January 23-27 2013, at Davos. While the string of pacy meetings and sessions coupled with delectable Indian cuisine would be a feature throughout the 5 days meet at the India Adda© at Davos 2013, we are also hosting a special event, IndiAfrica: a shared future at the India Adda©.

Stay connected with for the latest on India and the world from India Adda© at Davos 2013.

Aparna Dutt Sharma
Aparna Dutt Sharma
India Brand Equity Foundation

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World Economic Forum Annual Meeting 2013
The Apparel Training & Design Centre (ATDC) is going to set up India's first 'Technology Innovation Research Centre' at the ATDC-Training of Trainers' Academy, Gurgaon, in collaboration with JUKI India Pvt Ltd.

"Indian economy has huge growth potential"
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Alan Oster
Group Chief Economist, National Australia Bank
Innovation from India
Govt decontrols diesel prices; cap on subsidised LPG cylinders raised to 9
New Delhi: Moving ahead with its drive to boost the economy with fiscally sound and business-friendly measures, the government has taken concrete steps to decontrol diesel prices and cut the base price of CDMA airwaves and has also raised the cap on subsidised cooking gas to nine. The industry has welcomed the initiatives.
Export procedures simplified for pharmaceutical grade sugar and specialty sugar
New Delhi: The Government of India has liberalised the procedure for export of pharmaceutical grade sugar and specialty sugar. "Export of pharmaceutical grade sugar and specialty sugar will not be required to be registered with Directorate General of Foreign Trade (DGFT)", as per a notification released by the Ministry of Commerce.
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China, India could be largest economies by 2050
New Delhi: India is expected to be the world's third largest economy by 2050 on a purchasing power parity (PPP) basis, according to a PricewaterhouseCoopers (PwC) report titled 'World in 2050 The BRICs and Beyond: Prospects, Challenges and Opportunities'. Also, every country studied, except India, is likely to see its share of working population declining by 2050.
Railway earnings up by 26.81 per cent during January 1-10, 2013
New Delhi: The total approximate earnings of Indian Railways on originating basis during the period January 1-10, 2013 were Rs 3,466.70 crore (US$ 642.34 million) compared to Rs 2,733.76 crore (US$ 506.56 million) during the same period last year, registering an increase of 26.81 per cent.
India targets US$ 15.5 billion worth of pharmaceutical product exports in FY 2012-13
New Delhi: India is aiming to export pharmaceutical products worth US$ 15.5 billion in 2012-13 fiscal, an increase of around 17 per cent, compared to US$ 13.22 billion in 2011-12, according to Ms Mridul Jain, Joint Secretary, Ministry of Commerce and Industry. "We continue to stress on efficiency, efficacy and quality of the pharmaceutical products," said Jain.
India and Vietnam sign an MoU on MSME
New Delhi: India and Vietnam have signed a memorandum of understanding (MoU) to identify focus areas and opportunities, and develop institutional framework for micro, small and medium enterprises (MSME) in Vietnam.
BHEL secures Rs 750 crore contract in Bhutan
New Delhi: Bharat Heavy Electricals Ltd (BHEL) has secured a contract for supplying electro-mechanical equipment for a 720 megawatt (MW) hydroelectric project in Bhutan. The order envisages manufacture, supply, erection and commissioning of the electro-mechanical equipment for Mangdechhu hydroelectric project.
Fiat India to help parent develop smallest Jeep
New Delhi: Fiat India's research and development (R&D) team would contribute significantly in the Italian car maker's programme to design and develop its alliance partner Chrysler's smallest Jeep, which will be launched globally in mid-2014.
Indian drug majors to supply life-saving medicines to Iran
New Delhi: Major drug makers from India such as Ranbaxy, Cipla, Glenmark and Ind-Swift Laboratories will supply life-saving drugs to the Islamic Republic of Iran. Iran, faced with a shortage of life-saving medicines on the back of international economic sanctions, had recently asked India for supplies.
Honda to assemble new CR-V in India to keep price competitive
New Delhi: Japanese carmaker Honda is planning to assemble its sport utility vehicle CR-V in India to benefit from lower taxes and keep the price tag competitive when the fourth generation CR-V is launched in February 2013.
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"The India Adda© remains at the epicentre as the hub and an open forum now being established for the third consecutive year by IBEF at Davos."

Aparna Dutt Sharma
Chief Executive Officer
India Brand Equity Foundation
It’s Adda time again at Davos!

It's Adda time again at Davos!
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Indian-Americans energising Green Energy sector
New Delhi: Indian-Americans are thoroughly engaged in founding, co-founding or heading clean energy and other green tech companies at the cutting edge, according to Always On's GoingGreen Global 200 list of top companies in green tech. Most of these companies gave detailed presentations at the GoingGreen annual conference in San Francisco in November 2012.

Indian-origin politician becomes Singapore's first woman speaker
New Delhi: Halimah Yacob, a 58 year old Indian-origin politician, became the first woman Speaker of Singapore's Parliament on January 14, 2013. She was nominated for the position by Singapore's Prime Minister, Mr Lee Hsien Loong. She is expected to play an independent role during all the parliamentary debates.
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NALCO to commission 2nd wind power project at Jaisalmer in Sept
Kolkata: National Aluminium Co Ltd (NALCO) has announced that its second 47.6 megawatt (MW) wind power plant at Ludarva in Jaisalmer district of Rajasthan would be ready for commissioning in September 2013. The Rs 283 crore (US$ 52.45 million) project will be executed by Gamesa Wind Turbines involving erection of 56 wind turbines, each of 850 kilowatt (KW) rating.
Solar power to illuminate parks in Madurai
Madurai: Taking the lead in using alternative sources of electricity, the Madurai city corporation has decided to power all the parks in the city with solar energy. Solar panels and accessories, which can produce up to five kilowatt (KW) electricity have been installed at the AR Memorial Park in K K Nagar at an estimated cost of Rs 25 lakh (US$ 46,343.36).
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Ministry targets awarding 42 port projects this year
Mumbai: The Ministry of Shipping has decided to aggressively pursue port development in the country and has set a target to award 42 such projects in 2013, which will add a capacity of 250 million tonnes (MT). Of the 42 projects, 17 have already been awarded, and the rest will be undertaken by March 2013.
Essar Ports announces investment of US$ 1.85 billion to expand capacity
New Delhi: Essar Ports has announced an investment of US$ 1.85 billion over the next 10 years to expand capacity by up to 150 million tonne per annum (MTPA) at two of its ports in Gujarat.
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