India Brand Equity Foundation (IBEF) commissioned KPMG to undertake a study to capture the experiences of German companies in India.
A useful guideline for MNCs seeking to enter India, this report synthesises the insights and strategies of top German companies with an established presence in India.
India is a large and growing market. More than 80 per cent of the companies stated that India is a large market with significant growth potential.
India is emerging as a global manufacturing hub
65 per cent of the manufacturing companies included as part of the study have established manufacturing facilities in India and 30 per cent are planning to setup a manufacturing base in the near future.
India is a services hub
German companies in India have successfully leveraged the advantages that India offers to set up R&D facilities and Business Process Outsourcing (BPO) operations.
German companies are positive about the future outlook of India and plan to strengthen their presence here. Their plans are in line with the role they envisage India to play in their global strategy.
Size: 953 kb
List of German Companies in India