ITC Agri-business Division

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ITC Agri-business Division

  • Leading Indian exporter of organic fruit products
  • Second position in agri commodities production
  • Rural India’s largest internet-based intervention
  • Fifth largest tobacco exporter in the world

ITC was incorporated in the year 1910 and originally called Imperial Tobacco Company of India Ltd. Later, in 1970, it was rechristened to Indian Tobacco Company Ltd and in 1974, to ITC Ltd. ITC started its Agri-Business division in 1990, which was set up to leverage its agri-sourcing competency and also to support in export of agricultural commodities.

ITC has a unique rural digital infrastructure network and a deep understanding of agricultural practices. Through intensive research it has built a competitive and efficient supply chain that creates and delivers immense value across the agricultural value chain. ITC exports the finest of Indian feed ingredients, food grains, marine products, processed fruits and coffee.

ITC has also started the e-Choupal system, thereby web enabling the Indian farmers, empowering them and maintaining a strong network with the farming community. The e-Choupal initiative now comprises about 6,500 installations covering nearly 40,000 villages and serving over four million farmers. Currently, the 'e-Choupal' website provides information to farmers across the states of Madhya Pradesh, Haryana, Uttarakhand, Uttar Pradesh, Rajasthan, Karnataka, Maharashtra, Andhra Pradesh and Tamil Nadu.

ITC's agri-business division also focuses on the value-added segments which include frozen foods, IQF (individually quick frozen) fruits, niche products like baby-food quality purees and high brix pulp and organic purees.

Source: http://www.itcportal.com/businesses/agri-business/agri-commodities-and-rural-services.aspx

ITC Agri-business Division: Pioneer in Rural Transformation

2012 Receives Business Leader of the Year Award from All India Management Association (AIMA)
2010 Enters India's noodles market with launch of Sunfeast Yippee
2008 Receives UNIDO Award at the International Conference on Sharing Innovative Agribusiness Solutions at Cairo for exemplary initiatives in agri business through e-Choupals
2006 Receives Ashoka Changemakers 'Health For All' Award for Rural Health Services model for delivery of health services through e-Choupals
2001 Forays into packaged foods business with introduction of 'Kitchens of India' ready-to-eat Indian gourmet dishes
2000 Launches e-Choupal initiative

Updated: July, 2014

Agriculture
Agricultural product is the 4th largest exported principal commodity with a share of 10 per cent of total exports of the country.
x IBEF : India Brand Equity Foundation