Trade Analytics

Exide Industries Ltd

Go Back

Exide Industries Ltd

  • India's largest selling battery company
  • Largest power storage solutions company in South East Asia
  • Presence in 39 countries across the globe
  • First to win export award for 10 years in a row from Engineering Export Promotion Council (EEPC) of India

Since its inception in 1880, Exide is one of the most well recognised battery brands in India. Exide has a wide distribution network and service which is continuously monitored and kept contemporary through evolving life cycles. The brand has earned for itself a unique status by becoming generic to the category. Studies have shown that brand Exide's unaided recall with the target audience is more than 90 per cent.

Exide offers batteries for nearly every conceivable application, from golf carts and motorcycles to submarines and inverters. Its technology options range from maintenance-free batteries to standard service batteries from fully charged, off-the-shelf batteries to dry-charged ones.

Recently, the company has forayed into the area of non-conventional energy sources like solar and wind power, backed by low maintenance batteries. Exide opened its ninth location at Bawal in Haryana and has been commissioned to cater to the large original equipment manufacturing sector in the North adding immense value through freshly charged 'just-in-time' supplies.


Exide Industries Ltd: India moves on


Awarded with GM-QSB Certificate for three years (2014-17)


Acquired remaining 50 per cent shareholding in Exide Life Insurance Company Limited


Acquired first home UPS manufacturing facility at Roorkee


Won the Frost & Sullivan Market Leadership Award in the Industrial Battery Segment


Launched new GenX batteries


Exide Industries entered the 2-wheeler market


Entered into a technical collaboration with Shin-Kobe Electric


Updated: March, 2015

Auto Components
The turnover of India auto components sector is expected to reach US$ 115 billion by FY21.
x IBEF : India Brand Equity Foundation