Trade Analytics

Godrej Consumer Products Ltd

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Godrej Consumer Products Ltd

  • Largest home-grown home and personal care company in India
  • Ranks number 1 in hair colour
  • Ranks number 2 in soaps
  • Widespread presence in India and many foreign countries

Godrej Consumer Products Ltd is part of the larger Godrej Group which was established in 1897. Godrej Consumer Products Ltd is the largest home-grown home and personal care company in India.

Godrej presently ranks number one in hair colour, household insecticides and liquid detergents and number two in soaps. In India, brands such as Good Knight, Cinthol, Godrej Expert and Godrej No. 1 have been popular since ages and are now on their way to becoming an emerging markets FMCG leader. Presently, they are trying to build their presence in three emerging markets: Asia, Africa and Latin America, and across three categories: home care, personal wash and hair care. Godrej has a widespread presence in not only India but also many foreign countries, including in the Middle-East and the SAARC region.


Godrej Consumer Products Ltd: Leading Indian FMCG Company

2012 Introduces a revolutionary new format in hair colour - Godrej Expert Rich Hair Creme
2011 Partners with Darling Group to explore the African market
2010 Godrej Consumer Products merges with Godrej Sara Lee
2008 Godrej liquid and powder hair colours is rebranded as Godrej Expert
2005 Acquires UK-based Keyline Brands

Updated: September, 2014

Consumer Markets
India’s FMCG industry is expected to grow at 12 per cent in 2016, reaching the sales figure of US$ 49 billion.
x IBEF : India Brand Equity Foundation