Whirlpool

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Whirlpool

  • One of the leading manufacturers and marketers of major home appliances in India
  • Three state-of-the-art manufacturing facilities at Faridabad, Pondicherry and Pune
  • As of March 31, 2015 the revenue from operations of the Company, was Rs 3,577 crore (US$ 571.4 million)

Whirlpool entered India in the late 1980s as part of its global expansion strategy. It forayed into the market under a joint venture (JV) with TVS group and established the first Whirlpool manufacturing facility in Pondicherry for washing machine category.

In 1995 Whirlpool acquired Kelvinator India Ltd, marking an entry into the Indian refrigerator market. The same year the company also saw acquisition of major shares in TVS JV and later in 1996, Kelvinator and TVS acquisitions were merged to create, Whirlpool of India Ltd. This expanded the company's portfolio in the Indian subcontinent to washing machines, refrigerator, microwave ovens and air conditioners.

Whirlpool of India Ltd, headquartered in Gurgaon, is among the leading manufacturers and marketers of major home appliances in India. The company owns three state-of-the-art manufacturing facilities at Faridabad, Pondicherry and Pune. Each of the manufacturing set-up features an infrastructure that is witness of Whirlpool's commitment to providing its consumer with forward looking solutions.

Source: http://www.whirlpoolindia.com/

Whirlpool: Home Appliances

2015 Recognised as one of the best employers by Aon Hewitt Best Employer- India 2015
2014 Neo I Chill Refrigerator and 360° Bloomwash Washer receive prestigious India Design Mark 2014
2013 Wins 2nd prize for best technical paper in 29th Indian Value Engineering conference
2012 Trophy for Export Excellence in EPO Service for outstanding export performance
2011 Best Employers in Asia Pacific 2011 by Fortune Aon Hewitt
2010 India's Best Company for Leadership Development by Great Place to Work

Note: As of March 31, 2015: US$ 1 = Rs 62.5908

Updated: November, 2014

Consumer Markets
India’s FMCG industry is expected to grow at 12 per cent in 2016, reaching the sales figure of US$ 49 billion.
x IBEF : India Brand Equity Foundation