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Indian Food Industry

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Indian Food Industry

  • First ever fruit and vegetable brand in India.
  • Play a vital role in the growth of raw materials.
  • Biggest selling brand in its category.

Introduced primarily for British settlers in India, Kissan has been present in India since 1935. The UB Group, under the Late Mr Vittal Malya then, acquired Kissan from Mitchell Bros in the year 1950. However, in 1993, Hindustan Unilever Ltd took it over from the UB Group.

Since its launch, innovation has been the main approach. The brand introduced new formats of food, such as canned fruits and vegetables, baked beans, and the like. Over time, Kissan evolved to become the first ever fruit and vegetable brand in the country. From there onwards, the journey has been focussing primarily on real ingredients, fresh vegetables and fruits.

Source: http://www.kissan.in/

Kissan: First ever fruit and vegetable brand in India

2014 Kissan won Gold at APAC Effie Awards.
2011 Kissan enters the Limca Book of Records for the largest Jammy Art creation in India.
1993 Hindustan Unilever Ltd took it over from the UB Group.
1950 Late Mr Vittal Malya then, acquired Kissan from Mitchell Bros.
1935 Kissan was launched in India.

Updated: August, 2015

Food Industry
India’s share in global sugar production in 2022 is forecast at 15 per cent at around 32 million tonnes.