Trade Analytics

MTR FOODS

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MTR FOODS

  • Began in 1924 with the establishment of the MTR restaurant
  • Constant focus on building expertise, thereby enhancing MTR's potential for quantum growth
  • Constant lookout for new and better ways to delight consumers
  • Encourages ideas from people at all levels

Started in 1924 with the establishment of the MTR restaurant, MTR Foods today stands tall as an Indian heritage brand. A household name, MTR Foods has consolidated its market leadership in the south of the country and is all set for a strong pan-India presence, beginning with forays into the northern, western and eastern regions.

In February 2007, MTR Foods announced its official partnership with Nordic conglomerate Orkla. The Orkla global conglomerate comprises four business units: Orkla Foods Nordic, Orkla Brands Nordic, Orkla Food Ingredients and Orkla Brands International.

Post this joint venture (JV), MTR Foods has taken major steps to revitalise its brand appeal and establish its presence in the homes of modern consumers across India. With an all-new brand presence and a unique brand identity, MTR Foods seeks to own the instant food category in India, with Spices as a constant focus in the southern regions.

Source: http://www.mtrfoods.com/

MTR Foods: Your Secret Recipe Since 1924

2010 Relaunches as a pan-India brand for the modern consumer
2001 Enters freezers segment
1991 Starts a new production plant for packaged foods
1976 Pioneers packaged foods in India with its instant rava idli mix

Updated: June, 2014

Food Industry
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