Parle Agro

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Parle Agro

  • Parle Agro, today, is a Rs 2,000 crore (US$ 319.43 crore) organization.
  • Frooti, the first product rolled out of Parle Agro in 1985, became the largest selling mango drink in India.
  • Appy is the undisputed market leader in the apple nectars category with a market share of close to 70 per cent.

Parle Agro is an Indian private ltd company founded in 1984 that owns Frooti, Appy, LMN, Hippo and Bailey. They are the largest Indian food and beverage company, with brands that have won the hearts of consumers everywhere, they are in almost every home across the length and breadth of India.

In 1959, operations started as Baroda Bottling Co for carbonated beverages. At Parle Agro, it's not just about the business. It's how they go about it. It's about the people. It's about the culture and ethics. It's also about sustainability and social responsibility. Their philosophy is built around their need to lead, their need to innovate, and their need to make the world a better place with a little contribution from us.

Source: http://www.parleagro.com/about.html

Parle Agro: Refreshing India

2013 Latest beverage brands - Cafe Cuba, the carbonated coffee flavoured soft drink and Frio, a range of deliciously flavoured aerated drinks, have Marked Parle Agro's re-entry into CSD market.
2012 Launched India's first spice based soda.
2009 Diversified into the snack food category with the launch of Hippo, a move that took the company closer towards its vision of becoming a leader in the foods and beverages industry.
2005 Launched India's first sparkling Apple drink - Appy Fizz available in a champagne shaped PET bottle.
1993 Sold rights for carbonated beverages to Coco-Cola and entered the Packaged Drinking Water market with the launch of Bailley.

Updated: March, 2015

Consumer Markets
India’s FMCG industry is expected to grow at 12 per cent in 2016, reaching the sales figure of US$ 49 billion.
x IBEF : India Brand Equity Foundation