Trade Analytics

Exide Life Insurance Company Limited

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Exide Life Insurance Company Limited

  • Serves over one million customers in India
  • Part of 100-year-old heritage in India
  • Over 35,000 Exide Life Insurance advisors
  • Partnership with ING Vysya Bank in over 500 branches

Exide Life Insurance Company Ltd was formerly known as ING Vysya Life Insurance Company Ltd. It commenced operations in 2001 and is headquartered in Bengaluru. The company is fully owned by Exide Industries Ltd and is part of a 100-year-old brand heritage in India. The company is profitable and serves over one million customers across India and manages over Rs 7,000 crores (US$ 1.13 billion) in assets.

Exide Life Insurance distributes its products through multi-channels such as Agency, Bancassurance and Alliances. The Agency channel comprises of over 35,000 advisors who are attached to over 200 company offices and customer care centres across India. The Bancassurance and Alliances business includes distribution relationships with ING Vysya Bank, regional co-operative banks, corporate agents, brokers and referral partners.


Exide Life Insurance Company Limited: Leading Life Insurance Company in South India

2013 Wins Telerik Sitefinity Website of the Year Award for Best Website in Financial Category
2012 Wins at DMAI Synergy Awards in Innovation Category
2011 Launches ING ACE (Pension and Life) traditional plan
2010 Launches new child product - ING Ashirvad
2009 Launches new savings solution - ING Prime Life

Updated: September, 2014

The total market size of the insurance sector in India is projected to touch US$ 350-400 billion by 2020.
x IBEF : India Brand Equity Foundation