HDFC Life was founded in 2000. It is a joint venture (JV) between Housing Development Finance Corporation (HDFC) and Standard Life plc of United Kingdom. HDFC Ltd has 72.37 per cent equity in the venture while Standard Life has 26 per cent of equity, with the rest lying with others.
HDFC Life has a product portfolio which comprises solutions for customer needs such as protection, pension, savings, investment and health. Customers can customise their plans by adding optional benefits called riders, at a nominal price. The company currently has 23 retail and eight group products in its portfolio, along with nine optional rider benefits catering to the savings, investment, protection and retirement needs of customers.
HDFC Life has one of the widest reaches among new insurance companies with about 500 branches in India touching customers in over 900 cities and towns. The company has also established a liaison office in Dubai. HDFC Life has a robust presence in its existing markets with a strong base of financial consultants.
HDFC Life: Providing a Secure Future
|2013||Receives Golden Peacock Award for HR Excellence and ‘Golden Peacock Innovative Product/Service Award’ for its point-of-sale system, CLICK2BUY|
|2010||Launches its Online Buying Channel with three products – YoungStar Super Suvidha, Pension Super, and Endowment Super Suvidha and also launches its first highest NAV guarantee product – HDFCSL Crest|
|2006||Launches 'My Account', a web-based facility with various policy servicing options such as switch, premium redirection to be executed by clients, without recourse to visiting a branch|
|2004||Receives recognition as ‘The Most Respected Private Insurance Company’ in a survey conducted by the Business World|
Updated: June, 2014