Trade Analytics

Micromax

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Micromax

  • 10th largest handset supplier globally
  • Presence in 14 countries
  • Revenues of US$ 1.91 billion in FY 15
  • 9.7 per cent share in Indian tablet market in Q2 2013
  • Ranked second in Indian smartphones market

Micromax Informatics Limited is one of the leading consumer electronics companies in India and the tenth largest mobile phone player in the world. Over the past decade, the company has pioneered the democratisation of technology in India by offering affordable innovations through their product offerings and removing barriers for large-scale adoption of advanced technologies. It is currently the second largest smartphone company in India.

The company's product portfolio embraces more than 60 models today, including feature rich, dual-SIM phones, 3G Android smartphones, tablets, LED televisions and data cards. The company sells around 2.3 million mobility devices every month, with a presence in more than 560 districts through 125,000 retail outlets in India.

With sales presence across the country and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that innovation comes with a price.

Source: http://www.micromaxinfo.com/

Micromax: Leading Indian Mobile Brand

2015 Received 1.25 millionth international registration number for its trademark under the Madrid System
2014 Enters the Russian market to launch Canvas and Bolt Series
2014 Unveils LapTab, the first dual-boot tablet at CES
2013 Joins hands with MTS to launch Canvas Blaze – smartphone for the internet generation
2013 Sells over a million units of its flagship Canvas range of smartphones
2012 Launches its first solar phone which enables the users to charge their phone using solar energy

Updated: April, 2014

Manufacturing
The capital goods industry employs 1.4 million of people and is estimated to employ 2.8 million by 2017.