Trade Analytics

NIRMA LTD

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NIRMA LTD

  • Largest player of the Indian detergent market with a share of about 38 per cent
  • Second largest toilet soap marketer of the country with a share of 20 per cent
  • Has a manufacturing facility, which is the only one in the world with full DCS controls
  • Manufactures only the second vaccum salt in the country (Nirma Shudh)

Started in 1969 by Dr Kasanbhai Patel, Nirma today is a company having an employee base of over 18,000 and an annual turnover of more than Rs 7,000 crore (US$ 1.16 billion*).

Nirma manufactures products in the categories of industrial and consumer products. The industrial products include linear alkyl benzene (LAB), alfa olefin sulfonate (AOS), sulfuric acid, glycerin, soda ash, pure salt, vacuum evaporated iodized salt, sodium silicate and single super phosphate (SSP). The company has undertaken backward integration into manufacture of industrial products such as soda ash, LAB, AOS, fatty acid, glycerine and sulphuric acid.

Its consumer products include soaps under the brand names Nirma and Nima; detergents under the brand name Nirma; edible salt under the brand name Shudh; and scouring products, which include dish washing bars.

Nirma has separate manufacturing facilities for its chemicals like soda ash, linear alkyl benzene, edible and industrial salts. Its salt manufacturing facilities are Asia’s largest salt works. The industrial salt manufacturing facility has a capacity of 1,500,000 tonnes per annum (TPA) while the edible salt manufacturing facility has a capacity of 288,000 TPA.

Source: http://www.nirma.co.in/

Nirma: A Leading FMCG Company

2013 Overtakes Hindustan Lever to become India's Most Trusted Consumer Product Manufacturer according to The Brand Trust Report, India Study
2004 Achieves annual sales of 800,000 tonnes, making it one of the largest volume sales with a single brand name in the world
2003 Adjudged most popular brand in detergent powders – Economy category at the FMCG awards
1998 Nirma Lime Fresh is adjudged seventh most successful brand launch by Business Standard Marketing Durby
1997 Adjudged most widely distributed detergent powder brand by Asian Information Marketing and Social Research Agency

Updated: June, 2014

Manufacturing
The capital goods industry employs 1.4 million of people and is estimated to employ 2.8 million by 2017.