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Food service retailer Billionsmiles Hospitality opening restaurants in fine dining & QSR format

The Economic Times:  December 27, 2011

New Delhi: In a move to change the perception of south Indian food being either 'tiffin' or Udupi, the Bangalore-based Billionsmiles Hospitality Pvt Ltd is rolling out two verticals, fine dining and quick service restaurants.

The fine dining vertical has two variants, a vegetarian and a non-vegetarian, with both serving wines and liquor, while the QSR outlets are taking on the might of multinational QSRs like MacDonalds will have three formats, Vijay Abhimanyu, managing director, Billionsmiles Hospitality, said. The three formats could be in food courts or stand alone restaurants either in malls or on the street.

"We will soon launch fusion cuisine in the quick service restaurants and offer home delivery in both verticals," Abhimanyu said.

The domestic organised food service retail segment is estimated to be worth US $ 20 billion and growing at 40-45% year on year.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.