Go Back

Emerging trends in India

IBEF:  December 30, 2011

India has witnessed several trends recently across various sectors ranging from Information technology, education, sports, digital infrastructure and green technology. Many companies and institutions like Infosys and Indian Institute of Management-Ahmadabad, have received awards and accolades for some wonderful work that has showcased as the best in their respective fields.

Corporate News

IT bellweather Infosys made news as it was recognised as one of the winners of the esteemed Global Most Admired Knowledge Enterprises (MAKE) Award 2011, by Teleosin association with The KNOW Network. Infosys has won the award eight times lucky- the recognition comes in the wake of the fact that it has ushered a learning environment for its workforce.

IBM's India Software Lab in Bangalore decided to create a system for data centres to operate on solar power. This innovative product will soon take the commercial route.

Education

Indian Institute of Management-Ahmadabad has been in the news. The Financial Times judged it as the world’s seventh-best B-School. At a time when IIM-A’s Highest domestic salary is in the range of Rs 50 lakh to Rs 70 lakh, one of its Post Graduate Programme students was picked up by a finance marketing company, which offered international annual salary of Rs 1.44 crore, which is its highest ever international package.

IT czar Azim Premji, who runs the Azim Premji Foundation wants to start 1,300 schools across the country. There will be two per district, which will be free, impart education in the local language and be affiliated to the state board.

It’s a Digital World

A digital lifestyle flaunted by button-purpose gadgets, personalised technology and automated services have changed the work-life balance of savvy professionals. Digital consumers chose from tech gizmos like audio entertainment products, luxury laptops, mobile internet devices, tablets and smart phones.

Ubislate, the commercial version of Aakash, is the world’s cheapest tablet at Rs 2,999. Aakash is the dream project of the government and runs on Android 2.2 (Froyo) operating system. It has a 7-inch resistive touchscreen. When it arrives in 2012, the tablet will replace bulky desktops.

India is all set to clock 121 million Internet users by December, a study by Internet and Mobile Association of India and IMRB revealed. The Internet is now a shopper’s hub, with Flipkart.com, Naaptol.com and eBay.in meeting consumer aspirations.

Tourism

The International Film Festival of India will be promoted as a part of the flagship tourism promotion campaign. Earlier in the year, M S Dhoni was roped in as part of Incredible India campaign. Incredible India has been promoting wellness and medical tourism. The campaign packages India’s 5,000-year-old history, honeycombed with enchanting hill stations, amazing palaces and forts, renowned Ayurvedic and Yoga villages.

An India Tourism Report Q1 2011 reveals that data released by the Indian Ministry of Tourism in April 2011 showed that the tourism industry continued to grow strongly in Q1 2011, building on the recovery experienced in the latter part of 2010.

Motor sports on a fast track

India took motor sports to a new height when it successfully hosted the Formula One race at the Buddh International Circuit, Noida.

Formula One is a globally televised sport, which enjoys the second largest viewership after football and the Indian GP got a thumbs up from viewers across the world. The clockwork precision with which the race took off became the toast of the town. Around 95,000 spectators cheered Sebastian Vettel who zoomed to his 11th victory. Indian motor sports has entered the fast track.

The Green Journey

The mass-transit rail system has witnessed wheels of change. The Delhi Metro made global news as the United Nations certified it as the world’s first Metro Rail that has helped reduce greenhouse gas emissions. The Delhi Metro has paved the way for cleaner roads, it has helped reduce an astonishing pollution level of 6.3 lakh tones annually. Close on the heels of the Delhi Metro, South India’s first metro chugged off in Bangalore, leaving history behind on its tracks. The first phase of Bangalore Metro covers a total of 42.30 km. The Metro hopes to ease traffic congestion when it becomes fully operational.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.

x IBEF : India Brand Equity Foundation