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Infosys inks deal with Glaxo for digital marketing

The Hindu Business Line:  March 14, 2012

Bangalore: IT major Infosys on Tuesday said it has bagged a deal to offer digital marketing services to pharma major GlaxoSmithKline (GSK).

As a part of the deal, Infosys will use the services of Fabric Worldwide, a WPP entity, to effectively deliver GSK's digital engagement with its stakeholders. Infosys did not disclose the size of the deal.

Infosys will also create a Global Digital Services (GDS), shared service to standardise processes and best practices across multiple digital channels, including social media. It will also build a ‘Digital Marketing Platform' to deliver the services on the cloud.

This platform will allow GSK to analyse as well as understand its consumers better and leverage that insight to drive more business. “In the coming years, pharmaceutical companies will be leveraging digital media to connect with their sales force, customers, physicians and others in the industry,” said Mr Dheeshjith V.G., Senior Vice-President and Global head of Life Sciences, Infosys.

An analyst who did not want to be identified said such a large deal will help Infosys catch up with its competitors such as Wipro, TCS and Cognizant which already have some exposure to this domain and have bagged some projects as well in the US and other markets. At present, Infosys' revenues from projects such as these constitute 2.5–3 per cent.

In September last year, Ms Sangita Singh, Senior Vice-President of Healthcare and Lifesciences Strategic Business Unit of Wipro, toldBusiness Linethat the IT major is “aggressively looking at inorganic growth, especially niche providers focused only on health and life-sciences and preferably in the analytics and mobility space.”

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.

x IBEF : India Brand Equity Foundation