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SDF to shift some tractor engine lines from Italy to India

The Hindu Business Line:  December 26, 2013

New Delhi: Farm equipment maker Same Deutz Fahr (SDF), which recently unveiled its Lamborghini tractors in India, proposes to shift some engine production lines from Italy to its plant at Ranipet, near Chennai.

The company plans to invest Rs 300 crore over the next one year in expanding the tractor engine production capacity, said Bhanu Sharma, Managing Director and CEO of SDF India Pvt Ltd.

Two new lines

“We are planning to shift production of tractor engines with three and four cylinders, that will have a horse power range of 80-110,” Sharma said. Two new tractor engine production lines will be added at its existing facility in Ranipet.

Shifting of production lines will help the company introduce newer range of tractors with higher horsepower in the Indian market by 2015, where the demand for higher capacity tractors is seen going up, Sharma said.

key factors

The shortage of manpower, rising labour costs and consolidation of land holdings are the key factors that are driving the tractor sales, he added.

Currently, SDF manufactures about 8-9 tractor models in the mid-segment with a horse power range of 40-80 hp, bulk of which are exported to about 54 countries across Asia, Africa, Latin America and Australia.

The company sold about 2,000 Deutz Fahr tractors in the Indian market this year and is planning to double it in 2014.

SDF is eyeing a production to 25,000 tractor engines during 2014, up from the current year’s output of 15,000 engines, Sharma added.

Lamborghini tractors

SDF unveiled its Lamborghini range of tractors in India at an agri-fair in Pune, recently.

The company is in the process of finalising the specifications for the Indian market, based on the customer requirement, and expects to start rolling out Lamborghini tractors in the second half of 2014, he added.

SDF is targeting rich farmers and high profile individuals with farming interests, besides golf courses, cricket stadiums and luxury resorts.

Disclaimer: This information has been collected through secondary research and IBEF is not responsible for any errors in the same.

x IBEF : India Brand Equity Foundation